For readers of Know Before You List
Here's what you need to know about selling on the West Michigan lakeshore
My free seller's course, the one my book promised, plus a free Marketing Analysis and Home Evaluation and the tools I use with my own sellers. Start wherever you are.

Free seller's course
Know Before You List: The Seller's Course
Everything I walk my own sellers through, in the order it happens: choosing your agent, the marketing, pricing, negotiating and getting your home ready. A few minutes a lesson, free, and no sign-up to watch.
Free, for book readers
Your Marketing Analysis and Home Evaluation
The two things I promised in the book. I put each one together myself for your home, not from an automatic estimate.
Tap one or both
Both are free, and neither one signs you up for anything. If you are not ready yet, they are still useful: you will know where you stand.
Tools and downloads
Keep going on your own time
- CalculatorWhat would you walk away with?Your sale price minus what comes out at closing, line by line. An estimate you can play with.Open it →
- Free guideThe West Michigan Home Seller's GuideHow to sell your home for top dollar in today's market.Open it →
- How I sellThe Lakeshore Demand MethodHow a listing with me runs, from the first walkthrough to the closing table.Open it →
Between lessons
Quick answers on selling
Short videos from my channel on the questions sellers ask me most. Press play and they run back to back.
Longer videos
Shorts
Your town
Local numbers and local know-how
Each town page has the latest market numbers for that town and what it's like to live there.

North Muskegon
A peninsula with water on both sides: Bear Lake to the north, Muskegon Lake and the route to Lake Michigan to the south.
Explore North Muskegon →
Twin Lake
Several connected lakes and a quiet town, where the real question is whether a parcel touches the water or reaches it over shared ground.
Explore Twin Lake →
Whitehall
Four waters on one address: White Lake and the channel, the White River, Duck Lake, and Lake Michigan five miles west of the city.
Explore Whitehall →
Montague
Three waters in one town: White Lake and the channel, the White River, and Lake Michigan out along Old Channel Trail.
Explore Montague →
Fremont
Inland in Newaygo County, where Gerber started in 1927 and where the same money buys land instead of frontage. My office is here.
Explore Fremont →